"You'll always have a job here,
because you can write."
Prize-winning columnist William Raspberry is oft-quoted as
saying, "Good English, well spoken and well written will open
more doors than a college degree. Bad English, poorly spoken and
poorly written, will slam doors that you don't even know exist."
years back, I worked for AT&T.
got there is an amazing story in itself. But I bring it up here
to make a simple point: Writing well is a valued talent not
being at AT&T about eight years, a buy-out offer came along and I
decided to take it.
My boss at the time, Dan Allen*, son of then-CEO Bob Allen*
happened to grow up in my hometown), did his best
to talk me out of leaving.
assured me that I could have a job within AT&T as long as I
you figure that?" I asked, with not a little skepticism
given that downsizings had been constants for those
"Simple," he replied matter-of-factly. "You know how to write."
and others have explained to me over the years, not only can I
write well, but I'm also able to take technical material and
make it clear to a non-technical reader.
done this with telecommunications (AT&T), aerospace (Rolls
Royce), finance (Sallie Mae), higher education (several
universities), and for faith-based organizations.
Writing well is a skill most don't possess.
many believe because they know the alphabet, have word
processing software that automatically checks grammar and
spelling, and that they squeaked through English 101 in college that they can write.
And do so with clarity.
many examples of poor and confused writing can be
spotted in memos, reports,
contracts, on websites, and even in newspapers.
Bad writing abounds. Why?
Because writing well takes skill, talent, and effort.
It takes great writing to accurately deliver your vital message.
Good writing involves more than merely
placing one word after another and then using spell-check.
Journalist and author Gene Fowler opined, "Writing is easy; all you do is sit staring at the blank sheet of
paper until the drops of blood form on your forehead."
content or copy, it's all writing.
the writing's bad, then your message is lost. People will click away
from your website or toss your materials in the trash.
writing the reader wants to read. It delivers the intended
message by drawing the reader in.
Good writing enlightens and
excites the mind of the reader, making your product, service, or idea
memorable and desirable.
put, like a good cup of coffee, writing should wake people up, not put them to sleep.
When you need writing that is clear and makes an impact, let me sweat blood
Oreland, Pennsylvania, Stephen R. Clark, CleverSmith™ Writing, will create sparkling text that
tantalizes, attracts, and energizes; writing that satisfies
in an informative and entertaining way.
Whether for print or online,
need carefully crafted writing that is sure to get your message across,
contact me at
writing that un-blands your news release, technical material, article, web
pages, brochure, book, newsletter, marketing collateral – all things written.
Don't settle for
boring when you can have brilliant.
Allow me to develop the clear,
concise, and compelling copy you need.
Click here to learn about my background & experience. >>
* It was with great sadness that
I learned of
Bob's passing and in the same article learned that
Dan had died a year earlier from Alzheimer's. They were both